For capable founders who want leverage
TURN EFFORT INTO REPEATABLE REVENUE
Build clarity, focus, and systems that make progress stick
You’ve built something real, but it still depends on you.
You have customers. You’re shipping work. The business is real. Unfortunately, progress doesn’t stick unless you’re pushing every week.
You might recognise yourself here:
Revenue happens, but it isn’t predictable
You’re busy all the time, yet unsure what actually moves the needle
Everything feels urgent, so nothing feels strategic
Hiring or investing feels risky because the foundation isn’t solid
Hiring or scaling feels risky because the foundation isn’t clear
You’re not lacking motivation.
You’re lacking leverage.
At the helm
Meet Niki
Hi, I’m Niki, founder of HelmCrew. I help early-stage founders turn hard work into systems that actually compound. This means the business doesn’t rely on a founder’s constant effort in order to keep moving forward.
I’ve spent close to two decades working with founder-led businesses, startups, and small teams, helping them cut through noise, focus on what matters, and build foundations that support sustainable growth.
My approach is practical, grounded, and applied. You’ll find no hustle and hype here. And definitely no corporate playbooks. Just clear thinking, calm structure, and decisions you can trust, especially for the stage you’re in.
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Unlock the fastest path to revenue
If you’re busy, capable, and still unsure whether your effort is translating into revenue, this is for you.
The Revenue Breakthrough is a focused working session designed to diagnose what’s actually blocking cash flow.
We’ll pinpoint the revenue lever that matters now, decide what to push, pause, or stop, and clarify the right order for your next moves.
You’ll leave with clear revenue direction, fewer competing priorities, and confidence in your next decision.
Not sure if this is the right step yet?
Start with the Scale Readiness Quiz
Low-lift ways to get clarity
Scale Readiness Quiz
A short diagnostic to understand where leverage is leaking in your business and what kind of support will actually help.
Leverage Frameworks (coming soon)
A practical set of frameworks to help you identify where effort is leaking — and where to focus for revenue without adding complexity.
“I am genuinely so grateful for Niki's help and the success of the new systems is owed 100% to her. I have had several clients reach out already asking me how I did it all... and the answer is I didn't, Niki did. Thank you Niki!”
Sera Murphy, Personal Stylist
Founder of The Reoutfitter
“Niki helped me take a step back and get clarity on where I’m spending a lot of time that I’d rather spend elsewhere, and pushed me to think about making these more efficient or potentially delegate in future. Highly recommend.”
Shub, Certified Expressive Arts Therapy Practitioner
Founder of Canvas of Calm
on the blog
ready to stop pushing so hard?