Explore services designed to help you scale calmly

Build the team & systems that support your next Growth stage

Smart / Strategic / Sustainable

A marble table with a laptop, glasses, notebooks, a pen, papers, a water bottle, a cup of coffee, and reading glasses, with a cozy chair with a white fluffy pillow in the background.

For founders who’ve outgrown the hustle but still feel behind

You’ve built something real. You’ve proven your offer, grown your revenue, and built serious momentum. But behind the scenes? It still runs like it’s Day 1.

I work with ambitious founders (often in ecommerce, SaaS, or productised digital businesses) who’ve hit that wall.

Some are scaling fast and feeling the strain. Others know they could grow faster… if only their backend weren’t stitched together with duct tape, to-do lists, and “I’ll fix that later.”

You’re the founder. But you’re also the ops lead, the marketer, the project manager — when you should be focused on what moves the needle most.

I help founders like you step out of the weeds, build a team that scales with them, and create systems that bring clarity, calm, and breathing room.

Let’s build the team and infrastructure that frees you up to take the helm and lead.

If you’re craving:

  • Clear processes and automations that actually buy back your time

  • A team that helps you scale without adding more complexity

  • A calm, experienced co-pilot to build with you, not just advise from the sidelines

…you’re in the right place.

see how i can help →

signature packages

rESET TO SCALE: how I can help

These are my three signature offers designed for founders scaling fast and starting to feel the friction. Whether you’re beginning to systemise, gearing up for a launch, or ready for longer-term operational support, the Reset to Scale pathway meets you where you are.

Across three containers—Strategy Day, 8-week Sprint, and 6-month Business Backbone—you’ll get the clarity, structure, and strategic partnership to grow with more calm and less chaos.

Not sure where to start?
Take the Scale Readiness Quiz or dip your toes in with the Reset Starter Kit to find your best next step.

Two women having a conversation on a couch, one woman is taking notes in a spiraled notebook with a pen and wearing a dark sleeveless top, the other woman is wearing a white blouse, partially visible.

Reset to Scale: Strategy Day

One day. One business brain. One radically clear path forward.

This isn’t a coaching call. It’s a high-impact business reset for founders who are done winging it and ready to scale smart with systems, clarity, and a plan.

  • You’re not new to business. But lately, it’s been feeling…tangled.

    Maybe you’re

    • Stuck in duct-tape systems

    • Winging your messaging (again)

    • Avoiding your next launch because everything feels too chaotic

    This Strategy Day is for the founder in the thick of growth—smart, capable, and deeply over being the bottleneck.

  • Before the Call

    • You’ll fill out a detailed audit form

    • I’ll review your backend setup, key workflows, and brand positioning

    Live Strategy Session (90 mins)

    • Together, we’ll diagnose what’s working, what’s slowing you down, and what to shift ASAP

    • We’ll walk through backend, messaging, and launch readiness

    • You’ll get real-time clarity and strategic guidance

    After the Call

    • I’ll build a 1-page Reset Roadmap of your prioritised action plan

    • A recorded video walkthrough so you can refer to it any time

    • 48-hour email/WhatsApp window for follow-up Qs

    • A clear, customised roadmap for what to fix, streamline, or rebuild

    • Messaging clarity so your offer actually converts

    • Confidence in your next launch or growth phase

    • That sweet, sweet feeling of “I finally know what to do next”

  • Reset to Scale: STRATEGY DAY
    $1,250 SGD (one-time)

    This is a premium half-day experience designed for founders who want clarity and momentum without spinning their wheels or second-guessing every decision.

    What this unlocks:

    • Strategic clarity on your next best moves

    • A tailored, systems-first approach to scaling

    • Renewed confidence in your message, backend, and direction

    What it saves you:

    • Hours of decision fatigue and overthinking

    • Weeks of scattered execution

    • The mental load of doing it all without a clear structure

    The cost of delay:

    • Bottlenecks that slow your growth

    • Patterns that repeat, just at a bigger scale

    • Staying stuck when you could be building momentum

    —

    Not sure where to begin?
    This is the best starting point if you’re not ready for a longer container but want clarity, momentum, and experienced eyes on your business.

    🎁 Thinking about the full Sprint?
    If you decide to move forward within 14 days, you’ll receive a $1,000 credit toward the 8-week Sprint.

schedule your day →
A woman with dark hair and tattoos is sitting at a table, writing in a notebook with a pen, during a meeting with another person, with a laptop and a plant in the background.

Reset to Scale: Sprint

Your business is growing but it’s starting to outgrow you

This 4 to 8-week Sprint is designed for founders who’ve built fast and now need to reset the backbone of their business to scale without spiralling.

  • You’ve got traction. Sales. Maybe a team. But everything still runs through you.

    Maybe you’re:

    • Managing too much from your brain (and your inbox)

    • Winging launches with duct-tape systems

    • Selling offers that feel outdated, misaligned, or like too much work to deliver

    • Caught in decision fatigue, stuck in strategy purgatory, or avoiding your next launch altogether

    This Sprint is for the founder who’s ready to step out of the weeds and finally start building a business that scales with them, not because of them.

  • This is an outcome-focused project, typically completed over 4 to 8 weeks, depending on the scope and pace that works for you.

    During our time together, we’ll work closely to:

    • Audit and streamline your backend + systems

    • Refine your messaging and offer positioning

    • Build a realistic, high-converting launch plan

    • Remove you as the bottleneck so you can scale with clarity

    • Thoughtful templates and frameworks designed to reduce decision fatigue — not add to it

    This is hands-on, personalised support designed to get you unstuck and scaling, fast.

    • A smarter backend that saves time, not wastes it

    • Messaging and offers that actually resonate and sell

    • A launch plan you can actually pull off

    • Less chaos. More clarity.

    • And a business that finally feels like it fits where you’re headed.

  • Reset to Scale: SPRINT
    $6,000 SGD / 2 monthly payments of $3,000

    You’re not buying a plan. You’re building momentum. Most founders stall because they don’t have time to both plan and implement. This Sprint helps you do both with a calm, expert co-pilot by your side.

    The investment is a fraction of what it would cost to keep DIY-ing, hiring the wrong help, or missing revenue while stuck in systems chaos.

    This 8-week container is designed for founders who are scaling quickly and feeling the weight of it. It’s a premium, intimate experience where we reset the operational and strategic foundations of your business so you can grow without chaos.

    What this unlocks:

    • A clear roadmap for scale with systems that support you

    • Strategic messaging and backend alignment

    • Space to step out of firefighting and into focused leadership

    What it saves you:

    • Constant context-switching and execution drag

    • Costly trial and error on systems that don’t stick

    • The hidden expense of being the bottleneck

    The cost of delay:

    • Burnout from overfunctioning

    • Repeating launches or campaigns without sustainable infrastructure

    • Scaling messy and paying to clean it up later

    —

    Not sure if you’re ready for the full Sprint?
    Start with the Strategy Day to get clarity and momentum, and if you move forward within 14 days, you’ll receive a $1,000 credit towards the Sprint.

    🎁 Already completed a Strategy Day
    Apply within 14 days to receive a $1,000 credit toward your Sprint.

    —

    🔒 By application only
    ⏳ Spots are limited (typically 2-3 per month)

apply for the sprint →
Two women sitting at a table, one is using a laptop, the other has a notebook open, while browsing a website on the laptop.

Reset to Scale: Business Backbone

You didn’t build all this just to burn out again.

A 6-month strategic partnership to help you scale with structure, stability, and support—not stress.

✨ Exclusive to Sprint clients

  • You’ve completed the Sprint and you’re ready for long-term momentum, without sliding back into chaos.

    You want:

    • Trusted, high-level strategy

    • A sounding board for CEO-level decisions

    • Ongoing support that feels like a right-hand brain not more to manage

  • This is a 6-month private advisory container designed to help you:

    • Stay out of the weeds — with trusted strategy, structure, and decision support

    • Grow your team or delivery model without blowing up your backend

    • Launch new offers or refine operations as your business evolves

    You won’t just maintain. You’ll scale strategically, with a right-hand brain (me!) to guide and support the process.

    • Bi-weekly or monthly strategy calls (your choice)

    • Light implementation support (similar scope to Sprint and we’ll define what’s in/out)

    • Ongoing backend + team advisement

    • Slack or email access for async support and strategic feedback

    • Customised tools/templates to support evolving priorities

    This isn’t a “do everything” retainer.

    It’s a do the right things, at the right time, with the right support kind of partnership.

  • Reset to Scale: BUSINESS BACKBONE
    $15,000 SGD / 6 monthly payments of $2,750 SGD

    A calm business doesn’t happen by accident. Most founders spend 5–10x this trying to duct tape tools, freelancers, and advice together.

    Backbone is your shortcut to clarity, consistency, and scalable operations — designed to save you time, money, and momentum.

    This 6-month container is designed for founders who’ve completed the Sprint and want continued strategic support as they grow. It’s a high-touch, advisory-style partnership where we refine your systems, strengthen your team, and help you scale with structure not stress.

    What this unlocks:

    • Scalable operations that don’t depend on you

    • A team that’s clear, confident, and self-sufficient

    • Long-term rhythm between vision, delivery, and growth

    What it saves you:

    • Leadership bandwidth drained by daily decisions

    • Sloppy handovers, onboarding gaps, and unclear roles

    • Wasted spend from misaligned marketing or hiring

    The cost of delay:

    • A team that relies on you to function

    • Slower growth due to decision debt

    • Opportunity loss from staying reactive instead of strategic

    —

    Not sure if ongoing support is right for you?
    Let’s complete your Sprint first, then we’ll revisit whether Backbone is the right next step.

    🎁 Just completed your Sprint?
    If you’d like to continue into Business Bsuiness Backbone, let me know within 14 days — you’ll receive a $1,000 credit as a returning client.

    —

    🔒 Only available to Sprint clients
    ⏳ Spots are extremely limited (typically 2–3 per quarter)

keep the momentum going →

The Calm Crew ✱

Coming Soon ✱

The Calm Crew ✱ Coming Soon ✱

Make calm your default while your business sails forward

Scaling without stress is possible, and it starts here.

The Calm Crew is your ongoing hub for guidance, structure, and sanity in business. With regular strategic group coaching calls, on-demand tools, and a supportive founder community, you’ll have everything you need to run your business intentionally and without losing your calm.

Whether you’re implementing at your own pace or fine-tuning for the next growth stage, you’ll never feel like you’re steering the ship alone.

join the calm crew today →

Offers are in the works, but I’m inviting a handful of beta testers to try them first. Get early access, special rates, and help shape the final version.

Not sure where to start? You’re not alone.

start here to spot your bottlenecks, save your sanity, and make systems your sidekick

The Reset
Starter KiT

Your half step before the Reset to Scale: Strategy Day

A self-paced clarity kit to help you spot bottlenecks, untangle your backend, and finally document what’s in your head, without the overwhelm.

This is perfect if you’re not quite ready for 1:1 support, but want to stop winging it and start leading with structure.

see the starter kit →

How scale-ready is your business?

Are you running on systems or stuck doing it all yourself?

Take this quick quiz to see where your systems are solid, where they’re slowing you down, and what to fix first so you can scale without the chaos.

take the quiz →
see what's slowing me down →

what it’s like to work together

  • "Niki is fantastic, with such breadth of knowledge. I haven't come across anyone with a similar drive, level of understanding, and positive attitude that she has"

    - Jonathan P., Founder

  • "Niki is excellent. Very organized and detailed-oriented. She always takes initiative and closely follows up with us. I'm happy we achieved great results with her strong support."

    - Peko W., COO

  • "Niki is that game changer who brings a different train of thought to the team. Niki will provide that creative spark to get your ideas flowing again."

    - Kristian O., Founder

  • "Niki is a capable marketing professional. She’s super smart, highly skilled, and a pleasure to work with."

    - Garit B., SEO Expert

FAQs

got questions? I’ve got you.

  • If you’re unsure, start with the Scale Readiness Assessment or Bottleneck Test. These will quickly show you where your business needs the most support right now

  • Yes. If you’re already selling and delivering but feel like you can’t keep up, these blueprints and systems will give you the structure you need to grow without burning out.

  • Most projects run between 2–8 weeks depending on scope. I’ll give you a clear timeline before we start.

  • Yes. Many clients choose to continue on a retainer after their project to maintain momentum and keep systems evolving.

  • I’m platform-agnostic. I’ll work with your current tools or recommend ones that fit your goals, team, and budget.

  • I take on a limited number of projects each month to keep my focus on quality. If you have a date in mind, get in touch early to reserve your spot.

  • That’s okay! You can join Calm Crew for community support and templates, or grab the Clone Yourself Starter Kit to start building your first system. Both are designed to give you quick wins until you’re ready for a bigger project.

Offers are in the works, but I’m inviting a handful of beta testers to try them first. Get early access, special rates, and help shape the final version.

get early access →