Let calm be your default setting
Build the team & systems that support your next Growth stage
Smart / Strategic / Sustainable
For founders who are doing the most & still feel behind
I work with ambitious ecommerce, software, and digital business founders who’ve built something solid but feel stuck in the weeds.
Some are growing fast and feeling the strain. Others know they could grow fast… if their backend wasn’t held together with duct tape, to-do lists, and “I’ll fix that later.”
You’re the founder. But you’re also the marketer, the ops person, the project manager, when you should be focused on what moves the needle most.
I help founders like you stop doing everything, build a team that scales with them, and create systems that bring clarity, calm, and breathing room.
Let’s build the team and systems so you can get back to your zone of genius.
If you’re craving:
Clear processes and automations that buy back your time
A team that helps you scale without creating more chaos
A calm, experienced co-pilot to build with you, not just advise from the sidelines
…you’re in the right place.
how i can help
You weren’t meant to do it all yourself. Whether you’re just starting to systemise, ready to build your crew, or looking to lead with more clarity, here’s the support to help you scale calmly.
stage 1: tools for clarity
Free & low-cost tools to help you stop doing everything yourself and scale with clarity.
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A quick self-assessment to find out what’s slowing your business down and where to focus next.
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A short workshop to help you get clear on when to hire, who to hire, and how to prepare your business for calm scaling.
Coming soon — Interested? Raise your hand here
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A workbook to help you prioritise your time, document your tasks, and start delegating smarter.
stage 2: build your crew
Tools and support to help you hire well, systematise smartly, and scale calmly.
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Your complete DIY guide to hiring well, onboarding smoothly, and building a team that scales with you.
Coming soon — Want this? Let me know
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Work with me 1:1 to design your team and systems for sustainable growth.
Limited spots.
stage 3: lead & scale
Ongoing support for scaling founders to lead with clarity and keep systems strong.
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A community for founders who want ongoing support, trusted systems, and peer learning.
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Quarterly deep-dive sessions to sharpen your systems, leadership, and team performance.
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Ongoing advisory and support for founders scaling their team and systems.
Invitation only. No current openings.
Not sure where to start? You’re not alone.
start here to spot your bottlenecks, save your sanity, and make systems your sidekick
How scale-ready is your business?
Are you running on systems or stuck doing it all yourself?
Take this quick quiz to see where your systems are solid, where they’re slowing you down, and what to fix first so you can scale without the chaos.
Clone Yourself
Starter Kit
A workbook to help you reclaim your time by mapping out what only you can do and systemising the rest. Perfect for when you’re juggling too much and need to start handing things off the right way.
what it’s like to work together
FAQs
got questions? I’ve got you.
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It depends where you are in your journey:
If you’re doing everything yourself → start with the Scale Readiness Quiz or Clone Yourself Starter Kit.
If you’re ready to hire → Build to Hire Playbook and Build the Crew Sprint are coming soon — you can vote here to help me prioritise what to launch next.
If you want ongoing support → I’m building Founding Crew Membership now — you can help shape what kind of community and support you’d love to see.
Wherever you are, your input helps me build the next phase of Helmcrew. Thank you for being part of it!
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→ Digital products (Starter Kit, Quiz, Workshop) are self-paced.
→ Build the Crew Sprint will run 4–6 weeks (by application — coming soon).
→ VIP Days will be single deep-dive days with follow-up support (coming soon).
→ Membership will be ongoing (coming soon — help shape it here).
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Currently, no.
Most of my work is structured around products and programs that help you build systems and scale calmly, not one-off calls.
Discovery Calls will be available for the Build the Crew Sprint and VIP Days (by application, when those offers become available).
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I help founders build systems that support:
→ Hiring and onboarding
→ Marketing & sales
→ Delivery and operations
→ Leadership and team management
→ Founder capacity and calm scaling
In short, the systems that buy back your time and help your team (and business) run smoothly.
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Many founders work through multiple stages with me:
→ Start with Quiz or Starter Kit → move into Playbook/Sprint → join Membership or attend VIP Days.
You can absolutely move through the stages at your pace and I’ll help guide your next steps.
If there’s something specific you’d love to see — vote here or share your feedback.
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I work with founders building digital-first businesses → ecommerce, SaaS, software, and digital products.
Your exact tech stack is less important than building systems that work for your stage and business model.
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If you’re very early (pre-revenue/pre-product), you may not need a team and systems work yet.
Helmcrew is best for founders who:
→ Are generating revenue
→ Are ready to hire (or hire better)
→ Want to scale without chaos
→ Want to move from doing → leading → scaling
If you’re unsure, take the Scale Readiness Quiz. It will help you see where you are and what to focus on first.
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My calendar for 1:1 work is limited → Build the Crew Sprint and VIP Days will be offered selectively and by application (coming soon).
Digital products are available to start anytime.
Founding Crew Membership is coming soon — help shape it here and be the first to know when it opens.