Systems Build
For founders who already know what they want to fix & want it built properly
If you have a specific system in mind, I help design and build it in a way that reduces founder dependency instead of adding more complexity.
Building the wrong system is expensive
Many founders come in knowing exactly what they want to build. The risk isn’t the idea, it’s designing the system in isolation.
When systems are added without considering:
existing revenue flow
decision ownership
operational constraints
They increase dependency rather than reduce it. This work exists to ensure what you build carries forward.
Every build is designed in context
A system only works if it fits the business it’s entering. Before anything is built, we look at how revenue currently flows, where decisions are made, and what the system needs to replace or support.
This ensures the build strengthens the system rather than adds another thing to manage.
This works best if:
You can clearly articulate the outcome you want
Your core revenue engine already works
You’re not asking someone else to “figure it out”
You want the system to run without constant founder input
You may need an audit first if:
You’re unsure where the real bottleneck is
Revenue feels fragile or inconsistent
Decisions are still bottlenecked with you
You’re choosing between multiple paths
If it’s not clear, the clarity call exists to decide.
Systems Build
A Systems Build is a focused engagement to design and implement a specific system you already know you want — in a way that reduces founder dependency rather than adding more work.
You’ll walk away with:
a designed system that fits your existing revenue and operating context
clear ownership, handoffs, and decision logic
a build that doesn’t rely on constant founder involvement to function
This work is scoped and time-bound, typically delivered over 4–12 weeks, depending on complexity.
Investment: Systems Builds typically range from USD 4,000–8,000. Final scope and pricing are confirmed after the Systems Clarity Call.
What a SystemS Build can include:
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Designing how demand is captured, qualified, and progressed without relying on founder-driven follow-ups or improvisation.
This can include:
inbound lead intake and qualification logic
outbound motion design (who reaches out, when, and why)
handoffs between marketing, sales, and delivery
decision rules for prioritisation and follow-up
The focus is on flow, ownership, and decision structure, not scripts, templates, or volume.
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Designing and building the systems required to launch and run a new revenue stream — without the founder becoming the bottleneck.
This can include:
programs, courses, memberships, or services
how demand is generated, qualified, and converted
delivery, ownership, and post-launch feedback loops
decision rules for iteration, pricing, and capacity
The focus is on making the channel durable and repeatable, not just getting it live.
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Designing how programs, memberships, or communities actually run day to day — without constant founder involvement.
This focuses on:
onboarding and participation flows
delivery cadence and ownership
decision rights and exceptions
sustainability as volume increases
This is about making delivery sustainable.
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Designing how email supports revenue without relying on founder push, constant broadcasts, or manual follow-ups.
This focuses on:
how subscribers move from interest to intent
ownership and decision logic across lifecycle stages
handoffs between email, sales, and delivery
sustainability as volume and complexity increase
The goal is not more emails, it’s a system where email compounds revenue without constant founder involvement.
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Designing how work, decisions, and exceptions move through the business — without everything routing back to the founder.
This focuses on:
clear ownership and decision rights
defined handoff points between roles and systems
where judgment is required vs where rules apply
preventing escalation-by-default as the company grows
The goal is to remove hidden bottlenecks so execution continues even when the founder steps back.
What to expect from a SYSTEMS BUILD
What this is:
A focused, outcome-driven systems build
Time-bound (typically 4–12 weeks)
Designed around reducing founder dependency
Grounded in your existing revenue and operating context
What this is not:
Tool setup without system design
Channel-first or trend-driven execution
“Tell me what to do” implementation
If the request requires a broader diagnosis, I’ll recommend an audit first.
“she is incredible at big picture thinking and making recommendations to maximise your potential sales and time. I am genuinely so grateful for Niki's help, and the success of the new systems is owed 100% to her.”
— Sera M., Founder of The Reoutfitter
FAQs
These are common questions founders ask before requesting an audit.
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A Systems Build is a focused, outcome-driven engagement where we design and implement a specific system you already know you want in a way that reduces founder dependency.
This is not generic implementation. Every build is designed to fit your existing revenue flow, decision structure, and operating context.
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The audit is for founders who are unsure where the real problem is.
A Systems Build is for founders who are already clear on what they want to fix and want it designed properly.
If, during the Systems Clarity Call, it becomes clear the issue is systemic, I’ll recommend an audit instead.
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Systems Builds are scoped around outcomes, not tools.
Examples include:
Revenue email systems that don’t rely on founder push
Launch systems for collections or offers
Operating systems for communities or programs
Internal handoff or decision systems that remove bottlenecks
If the system can meaningfully reduce founder dependency, it’s a candidate for a build.
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No, and intentionally so.
Tools are chosen after the system is designed.
My role is to design the system that fits how your business actually works, not to force your business to fit a tool.
If tools are involved, they’re selected based on suitability not preference.
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Most Systems Builds run 4–12 weeks, depending on scope and complexity.
Final timelines are confirmed after the Systems Clarity Call, once we’ve validated what should (and shouldn’t) be built.
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The Systems Clarity Call is a short diagnostic conversation to determine:
whether a scoped build is appropriate
whether the request is truly contained
or whether a Revenue Systems Audit would be more effective
This call exists to decide the right next step, not to sell you a build.
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No. If building right now would add complexity or solve the wrong problem, I’ll say so.
In those cases, I may recommend an audit, or no engagement at all.
This protects both of us.
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Systems Builds typically range from USD 4,000–8,000, depending on scope and complexity.
Final pricing is confirmed after the Systems Clarity Call to ensure the work meaningfully reduces founder dependency.
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No. Systems Builds are focused, time-bound, and outcome-driven.
If additional work makes sense after the build, it’s discussed separately based on evidence, not assumption.
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If you’re unsure whether the issue is contained or systemic, the Founder Optionality Score™ is a good place to start.
If you’re confident about what you want to build, the Systems Clarity Call will help confirm the right path forward.